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Article Story:
THROUGH THE DIGITAL JUNGLE - COPYRIGHT IN DIGITISED
PHOTOGRAPHS
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Date: 17/12/1996
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New methods of copying photographs such as digitisation are
raising interesting questions about ownership. Many of these
questions have never been adjudicated by the Courts, but the issues
are becoming more important as the means of distribution become
more varied.
A photograph is like a painting. You compose your subject and
take a picture. That picture is the result of chemical reactions on
a piece of film (digital photography aside). The film can be seen
as an original work, like a painting, all reproductions of which
are imperfect copies.
A photograph is also like a musical score. A printer reproducing
an image from a negative can interpret it in the same way that a
musician can interpret a piece of music. A good printer can bring
out elements in the original which even its creator may not have
seen. The way in which a photograph is printed can dramatically
affect its impact.
Whose copyright is that?
Although printers rarely claim copyright in their
interpretations of photographers' works, there are situations where
the question of copyright ownership becomes relevant in relation to
prints. Generally this will involve prints of photographs which are
out of copyright. The 1988 Copyright Act was amended on 1 January
1996 so as to give copyright protection to photographs for 70 years
after the author's death. A vast amount of pre-1945 photography has
come back into copyright as a result, but that still leaves
millions of photographic images in the public domain, many of them
commercially exploitable.
A glass plate cannot be published. An old photograph has to be
printed. The job of printing an old photograph can be difficult and
expensive. What protection is there for the investment required in
putting these images into circulation?
Copyright only protects 'original artistic works'. How far do
you have to go in interpreting an old photograph before you can
claim copyright in your own original work?
There are no cases on this subject, but some argue that you have
to add quite a lot to an existing photograph before you can claim
copyright in the result. The legal interpretation of 'originality'
is not as stringent as its everyday meaning, but a printer
interpreting a photograph may be unable to claim copyright any more
easily than a musician interpreting a score.
'Originality', to a lawyer, doesn't imply that a photographer
must have had some great new idea. To be original, it is often said
that a work merely has to be the product of the author's own skill,
labour and judgement.
The question of originality has always been relevant to printers
of public domain photographs, but has been thrown into sharper
focus by the digitisation of old photographs. A number of photo
libraries are now scanning large amounts of archive material and
creating reproductions in computer files. It has been suggested
that digital scans of photographs are protected by a fresh
copyright, independent of the copyright in the original
photographs. Companies investing heavily in this type of activity
argue that the product of their investment which may involve the
exercise of skill, labour and judgement should be protected by
copyright. Without such protection, libraries can only rely on
contractual terms agreed directly with their clients and have no
rights against third parties.
The difficulty with digital scans is that they are intended to
be perfect copies. The process by which a negative or transparency
is first scanned and then converted into digits is advanced and
sophisticated, but hardly one in which the operator's aesthetic
judgement is taxed. A digital scan, even more than a print from a
negative, is an essentially technical process. Can the resulting
digital copy truly be described as an 'original artistic work'? And
is there sufficient skill and labour involved to create new
copyright?
There is every chance that these issues will come before the
Courts in coming years, as new technologies create a growing need
for clear legal precedents. Some of our preconceptions about the
nature of originality may be shaken, but basic concepts of
copyright law have been in existence for a very long time and have
coped in the past with any number of new technologies (including
photography itself). The signs are that today's technologies will
also be accommodated as existing legal structures meet the
challenge.
This feature is based on an article by Charles Swan of The
Simkins Partnership which first appeared in the British Journal of
Photography.
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